Pure Ingenuity.
The Annie Agency
A new type of agency. A new business model. A new way of thinking.
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CASES
The Annie Agency was brought in to do immersive research and analysis on the use of origin stories in the luxury sector for Bacardi's Grey Goose Vodka brand. We designed a deliverable that explored the many ways origin and heritage play into the modern luxury market.
The Audience Research group at NBC requested the help of The Annie Agency in finding ways to enhance the methodology and creative presentation of NBC television’s audience research. We produced a review of the current audience analysis strategy with creative and strategic recommendations drawn from a deep dive exploration of the media communications field including scientific theories, data collection, analysis strategies, visualization, and sociocultural trends on the cutting edge of the entertainment market landscape.
Annie Agents were selected to conduct strategic research to help McKinsey & Company—where we developed a presentation highlighting key insights drawn from our findings on how to attract the most talented recruits in the modern work force.
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