Celebrity Endorsemenets

McInfluencers

McInfluencers

While the use of celebrity influencers in advertising has significantly increased over the past two decades, McDonald’s has taken a particularly interesting slant on the influencer trend by collaborating with a selection of the hottest pop music stars in the world in an effort to reinvigorate its aging and struggling brand by positioning itself on the cusp of mainstream culture—generating tremendous buzz with otherwise inconsequential celebrity meal endorsements.